Richard Pinder, former head of the Publicis Worldwide network, will be returning to the UK from France to launch The House Worldwide, a global communications network based in Singapore and London.
Pinder (pictured) will be partnering with Peter Rawlings, former COO DDB Asia, Chris Chard former CSO Lowe Worldwide and Ben Stobart, former SVP Leo Burnett Chicago, along with a network of agencies and creative talent. These agencies will come together to offer themselves as part of The House Worldwide for international and global brands.
Pinder left Publicis in March 2011 when Jean-Yves Naouri, the current COO of agency parent company Publicis Groupe, became executive chairman of Publicis Worldwide and was said to replace Maurice Lévy as chief of Publicis Groupe.
The House Worldwide aims to be able to offer international brands access to business leadership advice at one end all the way through to great execution in all key marketing and digital communications channels.
The House is focused on delivering on four key areas: Global, client-centricity, talent and value.
Under its Global role, Pinder explains, it is not just enough to have offices around the world but rather to have senior teams who understand global brand needs.
He also added that the model has been working in “beta” form for a while and is now ready to be made public.
Working with The House Worldwide are agencies such as Naked Communications,Red 212, China, Kitchen 8, Change, Prime PR, ToscaHouse, Noah London and others.