evian has appointed antics@play to launch its Oversize campaign which spans across Singapore, Hong Kong and Taiwan. The six-month appointment will see antics@play managing evian’s creative vision, public relations counsel and media communications strategy.
A pitch for the account was held from March to April this year which saw evian selecting agency partners which were strong in PR and creative support, with regional management capabilities. The campaign will be heavily digital, with a strong presence on social media platforms and online channels, as well as in-store marketing channels.
In a statement to Marketing, Winnie Pua, MD at antics@play, said the agency was chosen due to its wealth of experience in regional management, making it suitable for companies that are looking to chart new grounds and strategically grow their brands.
The second and third wave of the campaign will launch in Hong Kong and Singapore in mid-August and early September respectively. K-Concepts Communications Consultants from Taiwan and Madbox Communications from Hong Kong were involved in evian’s Oversize campaign.
The Oversize campaign aims to bring to life an oversized world seen through the eyes of a baby and kicked off in Taiwan with the launch of evian’s first-ever oversized fashion wardrobe during the press event. Ella Chen (pictured), a member of Mandopop group S.H.E, graced the event to talk about her recent evian spa experience in Seoul and the importance of the “Live young” spirit in life.
“In continued efforts to surprise and push boundaries, this year’s Oversize campaign gets consumers to experience their world from a different perspective. Whether you are a tennis champion, an actress, a business professional or regular Joe, the message remains the same: youth lies within each of us and all we need to do is embrace this ‘Live young’ spirit every day,” Gianluca Ferrante, head of marketing and trade marketing Asia Pacific excluding Japan, Evian Volvic International, said.
“The bold and vivacious evian brand inspires our creative as well as PR consultants. We look forward to growing the brand spirit together with our client regionally,” Pua said.