Essence partners Swiss-based CLUE

Essence Communications has partnered with newly formed communications agency CLUE, headquartered in Switzerland, to go beyond its PR and communications services.The move will see Essence Communications expand its services to image and graphics processing, video production and subtitling and website design.CLUE and its network of partners in Zurich will now service its clients' corporate communications and PR activities in Switzerland, Germany and Middle Europe while Essence Communications' extensive network of partners throughout Southeast Asia completes the equation.The partnership will now create the capacity to manage the design and production of corporate publishing content, from traditional customer and staff magazines to audio, video and online content.The alliance will not only provide support in the selection of the right distribution of communications, it will also assume responsibility for marketing communications-including event and project management-to ensure increased local awareness of the services and products in the target market.CLUE founder Markus Helbling believes that the partnership has made it the ideal communicative bridge between Europe and Asia.Group managing director of Essence Communications Felix Heinimann (pictured) said, "Besides the continuous influx of western companies into Asia, we also see the reversed trend of Asian brands getting more and more ready to penetrate the western markets."With this strategic partnership we represent a huge portion of expertise and are in an excellent position to advise and to guide either side on its exciting journey to successfully positioning its brand in a new and foreign market."