Entrepreneur and media executive Harry Dewhirst (pictured) has invested in Mutant Communications and now takes a stake in the company.
Dewhirst will join the board of directors as non-executive chairman, where he will be involved in the companyâ€™s business strategy and growth plans.Â The funding is set to propel the Singapore-based PR and content marketing agencyâ€™s expansion in 2015. Mutant will expand its specialised public relations, content marketing and digital teams.
Dewhirst said, â€śMutant has been going from strength to strength since its launch, and has a proven track record of achieving real results for clients. I am impressed by its strong blend of industry expertise and talented approach to PR and content, which has set it up for impressive growth. Itâ€™s a privilege to be involved in the next chapter of Mutant.â€ť
Dewhirst co-founded advertising technology firms Amobee and RingRing Media. Amobee was acquired by Singtel for US$321 million in 2012. He is president of global big data and advertising technology firm, BlisMedia.
Moving ahead, Mutant is focused on expanding its three practices – HR and recruitment; luxury, lifestyle and events; and media and technology.
Joseph Barratt, founder and managing director of Mutant Communications, said: â€śDewhirstâ€™s investment places us in a fantastic position to expand our team of experts and offerings for specialised industries.â€ť
He added that combining the PR, content expertise with a growing market position and Dewhirst’s experience in developing global companies, Mutant is positioned for strong growth in the coming years.â€ť
Mutant Communicationsâ€™ portfolio includes local and international clients namely Exhale, Monster.com, font talent, BlisMedia, Brilliant Basics, Singapore Yacht Show, Magners International Comedy Festival and New Zealand Trade and Enterprise.
The agency has also appointed former Human Resources editor Rebecca Lewis as account director of its HR and recruitment practice.