Entropia hires Chia Khoo Hoong as director of experience design

Entropia has hired Chia Khoo Hoong, as director of experience design.Prior to joining Entropia, Chia worked with McCann Worldgroup and Livescape Group. Chia said, “Entropia has an open creative ecosystem, where a brief can meet an inspiration to result in anything – a peer to peer platform, a mixed reality new age experience, a good old music video, or just a funny viral meme. It’s liberating and I look forward to it.”Entropia has also further strengthened its offering with two new hires – Jonn Dogra, previously with Dentsu LHS, Y&R and Grey Worldwide and Tim Yeo who has worked with Naga DDB, Leo Burnett and Euro RSCG. Both will take on roles as creative director and work alongside Chia to lead the creative thrust across Entropia’s clients.Ramakrishnan CN, partner Entropia said, “We live in a world where creative vocabulary has been radically altered. Chia stands for a generation of design leaders, who understand these fundamental shifts, and draw inspiration from diverse worlds of experiences, to bring alive a new age brand campaign design.”“Creativity needs to be untethered from creatives and campaigns of the future needs to live at the cusp of creativity, data and technology. We are excited to have Chia, Dogra and Yeo as our creative leaders to deliver just that,” he added.Since its launch last year on 1 July 2016, Entropia has gone on to add a stable of interesting clients including PepsiCo bottler Etika’s 18 brands portfolio, Tesco, Nippon Paints, AIA, Johnson & Johnson, KFC, Sime Darby, Air Asia, Yonder music etc. Besides an impressive client list, the company has also expanded to a 70-strong team from the initial sixteen in the last eight months.