Emirates promotes new flight
Emirates has recently launched a campaign to build the anticipation and excitement ahead of the arrival of Emirates’ first scheduled Airbus A380 service between Singapore and Dubai. A belly band was placed on local newspaper, The Straits Times, while the creative inside highlighted the benefits of the Emirates A380, such as the First Class Shower Spas and on-board lounge for First Class and Business Class. The belly band, which had QR codes, led to a sneak preview of a TVC emphasising the Emirates experience. The campaign runs across various platforms such as print, online, television and OOH. The creative agency in charge was Iris and ZenithOptimedia handled the media buys. The local campaign will run until 30 January 2013.
Long John Silver’s new burger
Long John Silver’s has launched its first fish burger named after its iconic fish mascot – Silver’s Fish Supreme. According to Kelvin Tan, CMO, Long John Silver’s the idea was conceived through customer recommendation on the eatery’s Facebook page as well as in-store surveys. Gosh Advertising was in charge of creating the campaign while the media duties were handled by The Media Shop. The campaign lasts until the end of January and also hopes to gain momentum through direct mail, press, digital and in-store executions.
Clear Channel takes Warner Brothers outdoors
Clear Channel Singapore has launched an out-of-home digital campaign for Warner Brothers Singapore. Created by Emboss Creative & Design, the campaign was launched to promote upcoming movie The Hobbit: An Unexpected Journey. The campaign is currently up across 30 vivacity panels islandwide, including popular locations such as the Orchard shopping belt and the Central Business District. ZenithOptimedia is the appointed media agency for Warner Brothers.
Bentley shows off latest addition
Earlier this month, Bentley Motors launched its advertisement for the launch of its new car The New Continental GT Speed. The campaign aimed to demonstrate the enormous significance both time and speed have on life and relate it to the car. Locally, the campaign runs on print ads. However, the concept is also used for direct mail pieces, brochures and launch films.