Unfortunate ad placements continue

Spotted yesterday was this unfortunate ad placement by Emirates airline.

The ad was placed on The Straits Times’s online edition, next to a tragic article on a missing plane with 18 passengers dead.

Unfortunately, Emirates’ ad runs cheerfully next to it, assuring customers they can sleep “ridiculously well” in its business class seats.

To be fair, in the fast-paced world of advertising and news, this is not the first incident we’ve seen. Here are a few other brands that have been in the same plight.

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Rezwana Manjur
Southeast Asia Editor
Marketing Magazine Singapore
Rezwana Manjur, a true blue city girl and complete social animal, spends half her time sifting through advertising scandals, and the other half testing out brands' retail marketing strategies at the mall. She enjoys traveling and fantasising over the charming lads on hit TV show Mad Men. Most weekends, she turns nocturnal, except when brunch comes into play.

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