Eleven Sports network appoints new digital agency partner

Eleven Sports Network appoints Happy Marketer as its digital agency of record.The appointment will be for a period of one year and Happy Marketer will provide mobile app marketing, app store optimisation, social media marketing, and SEO services for the sports network in Singapore.Managing director, Joyee Biswas, Asia at ELEVEN said, “As a fast growing network, we face the challenging task of smart and effective market communications. It is important that our digital agency is able to help us achieve our ambitious targets, and we are confident that the team at Happy Marketer can do just that.”Prantik Mazumdar, managing partner at Happy Marketer said on the appointment, “This is a unique opportunity for us to partner with Eleven Sports Network to launch a disruptive over-the- top content (OTT) product in Singapore through digital. We believe this will be a game changer in the world of sports and entertainment. We look forward to applying organic and paid digital marketing to change consumers’ mindset so they are comfortable with consumer sports content on their mobile devices and not necessarily through cable television.”