Edipresse Asia names key editorial roles

Edipresse Media Asia has named Claire Breen Melwani as editor-in-chief of Hong Kong Tatler and Macau Tatler.An industry powerhouse with extensive experience in publishing, events and digital media, Breen Melwani has overseen business development activities for the luxury goods sector, directed special projects for the Financial Times in Asia and was the director for custom publishing at Condé Nast.She also brings expertise in the creation of content marketing and native advertising solutions.Also joining the luxury media group is top digital and content talent Dervla Louli, who comes aboard as digital editor, native advertising.Prior to joining Edipresse Media Asia, Louli was the managing editor for the Sassy Media Group with experience leading projects in digital and print publishing for international luxury fashion and lifestyle companies.Greg Crandall, manager director of Edipresse Media Asia Hong Kong & Macau, said it was an exciting time for the development of the company in Hong Kong."Our audience is expanding, our market share in the luxury sector continues to grow and we are building a truly integrated content company," he said."Claire’s addition to our team allows us to take another giant step in building the print and digital bridge, meaning our existing award-winning editorial teams can better collaborate to conceptualise stories optimised for each media platform we create.”Image courtesy of Claire Breen Melwani.