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Edelman Singapore names 2 new MDs

Edelman has promoted Delicia Tan and Jamie Read to newly created managing director positions in Singapore. Tan has been named managing director, client growth and innovation, while Read has been appointed managing director, sectors. Both report to Amanda Goh, CEO of Edelman Singapore.

According to a press statement, Tan will be tasked with strengthening and diversifying Edelman Singapore’s major client relationships across the agency. A 17-year corporate and crisis communications veteran, Tan has spent the past decade with Edelman in Beijing and Singapore. In her most recent role as senior director, Tan served as the senior strategist across the agency’s largest regional and global clients including Singapore Tourism Board, Singapore Prison Services and Shell. Tan will build on these client successes and partner with the agency’s leadership in reputation, integrated brand and sectors to identify Edelman’s next-generation solutions for clients.

Meanwhile, Read has been tasked with expanding the agency’s expertise in key sectors. This includes technology and health, while overseeing the business largest health client relationships. Read has led Edelman’s Southeast Asia health sector business. He also developed strategic communications campaigns and digital health solutions for clients across Asia Pacific. He adds the technology sector to his remit and is charged with deepening the agency’s technology and digital disruption insights and developing solutions for new breed and start-up clients. Read has more than 13 years of pharmaceutical, wellness, nutrition and health-tech communications experience globally.

“Both Tan and Read have been such fantastic colleagues and partners to clients over the past few years. They have added such depth to the Singapore leadership team and contributed to our year-on-year growth. They will truly advance our communications marketing ambitions to drive earned centric ideation powered by insights and storytelling across multiple platforms and screens,” Goh said.

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