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LOOK Don't drink and drop, here's why

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Had a wild weekend?Well, next time you are at a bar drinking yourself silly, this ad campaign created by Ogilvy & Mather for a bar chain in Japan will help you stay under control.In an impromptu OOH campaign, a bar chain in Japan Yaocho used people who passed out drinking in a bid to encourage responsible drinking.These folks lying unconscious on the ground were framed within a square of white tape with the hashtag #NOMISUGI (too drunk) by their side, and onlookers were urged to Instagram the photos.The campaign sure got the message circulating. In just 3 days, the campaign received over 133,900 hits on YouTube alone.Check it out:http://youtu.be/tBaoKVZVyMc

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