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BarAd_O&M

LOOK Don’t drink and drop, here’s why

Had a wild weekend?

Well, next time you are at a bar drinking yourself silly, this ad campaign created by Ogilvy & Mather for a bar chain in Japan will help you stay under control.

In an impromptu OOH campaign, a bar chain in Japan Yaocho used people who passed out drinking in a bid to encourage responsible drinking.

These folks lying unconscious on the ground were framed within a square of white tape with the hashtag #NOMISUGI (too drunk) by their side, and onlookers were urged to Instagram the photos.

The campaign sure got the message circulating. In just 3 days, the campaign received over 133,900 hits on YouTube alone.

Check it out:

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