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DJI hands Blue 449 global media planning account

DJI has named Blue 449, part of Publicis Media, to drive its media-planning, strategy and buying across key markets around the world.

The world’s largest maker of consumer aerial platforms and imaging technology said it picked the agency because of its ability to go beyond a traditional agency model for buying and planning. Blue 449 will also extend campaign reach across the entire Publicis network to support the DJI brand.

“Over the past decade, DJI has made our global brand synonymous with innovation and market-leading technology. We were looking for a media-agency partner who shares our values and will take a similarly innovative approach to spread our brand and amplify our messages in the right markets, at the right time, on the right platforms,” said Gabriel Chan, director of digital brand at DJI.

Blue 449’s remit will be broad, but it’s anticipated the agency will work with DJI on branding campaigns, product launches and the opening of its flagship Hong Kong store later this year.

“We are terribly excited to partner with DJI, such an innovative company, a pioneer in technology and the market leader in its field. The category itself is in its infancy but its recent growth and the prospect for development are very significant and our goals will be to accompany DJI on this journey by driving the brand growth around the world” said Nico Guiridlian, MD of Blue 449 in Hong Kong.

DJI has directed Blue 449 to be bold and innovative with strategy and placements, opening up new channels that add value to and reach of the company’s brand.

While DJI operates in over 100 countries, initial markets targeted for media buys include the UK, US, Germany, Hong Kong, South Korea, Japan and Australia. Blue 449 will provide strategic leadership on all campaigns, planning and buying at the national and local levels.

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