TVB has denied receiving an application from WWF to enter an endangered pink dolphin into its Miss Hong Kong beauty pageant, but WWF strongly claims it did.
TVB’s publicity department assistant manager Youco Chan told Marketing repeatedly that the organisation never received Ruby’s application to Miss Hong Kong Pageant, a marketing and PR push orchestrated by Ogilvy & Mather and WWF Hong Kong.
A spokesperson at WWF responded, saying: “We did file the application of course and we don’t know why TVB is denying it,”adding that the application was filed on 1 June.
“Before launching the petition we already knew that Ruby would not make it to the final 20, but still, the application has already stirred conversations and raised attentions to the environmental issue.”
WWF has now switched its attention to a “Vote Ruby” aimed at the Executive Council. The group is hoping to collect 100,000 signatures.
Created by Ogilvy & Mather Hong Kong, the campaign to highlight the plight of Chinese White Dolphins – popularly known as pink dolphins – by nominating one into this year’s Miss Hong Kong Pageant.
There are just 61 Chinese White Dolphins left in Hong Kong waters, compared to 158 10 years ago.
The campaign sees local signer Khalil Fong and actress Karen Mok to join the campaign as ambassadors to promote the petition across print and fundraisers around the streets of Hong Kong.
“There was always a good chance that Ruby was not going to make the final 20 and we were ready for that eventuality from the outset,” said Reed Collins, chief creative officer of Ogilvy & Mather Hong Kong.
“Ruby’s entry application was more to garner celebrity support and drive awareness of the plight of her species in Hong Kong. We think Ruby’s entry has already raised awareness and, now, the next phase of the campaign moves on to the call to action,” he added.