LOOK Tribal Worldwide creates digital installation from tweets on LKY

Tribal Worldwide Asia’s president, Jeff Cheong and his team have created a digital video installation of tweets on the condolences of founding father of Singapore Lee Kuan Yew. The Tribal team developed a web app which pulls together tribute tweets and combines them with video clips of iconic moments in Lee’s life.

Users can add their tributes their tweets to the page at


Yesterday with the news breaking of  the passing of the country’s first Prime Minister, many locals switched to an image of a black ribbon featuring PM Lee’s side profile. Others blackened their social media profiles completely. Singapore brand giants and agencies also put out sombre branding for LKY tribute.

“In memory of Mr Lee Kuan Yew, a few of us here have pulled the tributes tweets that’s poured out online and assembled them against the backdrop Mr Lee’s iconic moments. We’ve brought it a little closer to home and echoed a term that many of us used to call him – ‘Ah Kong’,” said Tribal Worldwide Asia in a statement.

Ah Kong’ is Hokkien for grandfather and locals use it as a term of endearment and respect for the founding father.

Meanwhile, global leaders have also sent tweets of condolences. Here are a few:

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