SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

DHL

DHL ties with Thailand’s fashion industry

Delivery services provider DHL is associating itself with Thailand’s fashion industry.

Supporting numerous Thai fashion events is “the perfect platform to demonstrate our expertise in providing tailored logistics solutions to the fashion industry and our capabilities in the complex nature of the industry,” Chananyarak Phetcharat, managing director, DHL Express Thailand-Indochina told Marketing Events.

The brand has supported the Bangkok International Fashion Fair 2010, Bangkok International Leather Fair, Siam Paragon International Couture Fashion Week 2012 and Siam Paragon Bangkok International Week 2013, amongst other fashion events.

According to Phetcharat, the fashion industry is a fast-paced, ever-changing industry that relies on flexible and intelligent logistics that is meticulously managed around the world.

DHL Express aims to highlight its role as an important “behind-the-scenes” position in the fashion industry, she added.

Through close association with such events, DHL is able to reach wider customers in a vibrant way.

For example, it provided solutions to bring over 100 fashion pieces from India, Kuala Lumpur, Manila, Paris and Sydney to the stage Siam Paragon Bangkok International Fashion Week 2013.

The buzz and pace of the fashion week – four days, three international designers and five Thai designers – “makes logistics support vital,” Phetcharat said.

This is an international strategy that DHL has taken with regards to fashion events through sponsorships.

For example, elsewhere in Southeast Asia, DHL has sponsored the Women’s Fashion Week in Singapore in 2011 and 2012.

DHL is also the official logistics partner to IMG Fashion Week events around the world. It also provided scholarships for newcomers and up and coming designers. Most recently in the Asia Pacific region it announced the winners for its Fashion Export Scholarship in Australia. It has also recently launched a call for entries for its sixth Fashion Export Scholarship Awards in New Zealand.

Through sponsorship of such events, DHL Express Thailand is aiming to reach local and international designers, suppliers and retailers in the fashion industry as well as influence current and potential customers on their buying decision in the future. The brand is also looking to reach out to people aged 25-55 years in the fashion industry.

Read More News

in China by

阳狮传播北京再添管理团队

徐宁就任阳狮传播北京旗下阳狮广告、阳狮Vivid、明思力集团和TEAM ONE的首席执行官,吴泰仪被委任为执行创意总监。..

in China by

天联和天时广告大中华区任命新主席兼首席执行官

担任天联和天时广告大中华区总裁兼首席执行官九年的陶颂将辞别公司,现任大中华区管理团队将从5月1日开始接替她领导公司。 服务公司十多年的大中华区董事总经理陈子洁(图中)将升任大中华区首席执行官,直接汇报给新任天联亚洲区主席兼首席执行官Jean-Paul Burg..

in Singapore by

Atomz CD departs

Atomz creative director Perry Goh has left the agency, nine months after joining...

Trending

Leave a Reply

You must be logged in to post a comment.