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Dentsu APAC promotes Ted Lim to chief creative officer

Dentsu Aegis Network has promoted Ted Lim to chief creative officer of Dentsu Asia Pacific (excluding Japan).  Previously Lim led Dentsu’s creative offering for Southeast Asia and now expands his remit to cover all of Asia Pacific outside of Japan.

Rohit Ohri, newly appointed CEO Dentsu Asia Pacific (ex Japan) said: “Ted has done a great job in building a culture of creativity and innovation in Southeast Asia and will now will bring those skills to an even bigger job across the region. I look forward to working closely with Ted to bring to life Dentsu’s core proposition of Good Innovation outside Japan and in the process, build and enhance our company’s creative reputation.”

Lim’s previous title was executive creative director and deputy chairman at Naga DDB Malaysia and chief creative officer at Leo Burnett Singapore before joining Dentsu in 2013.  In his first 18 months at Dentsu, Lim helped win over 20 pitches across the region including Uniqlo, Dulux, Panasonic, Coca-Cola and Yamaha.

Lim will now work with over 20 offices across 10 countries.  His recent work for Toyota includes the digital and social Wakudoki campaign to engage young people on-ground and online, garnering over five million YouTube views.

On his new challenge, Lim said, “Fortune follows fame.  Do work that makes our clients and their brands famous, and money will follow.”

 

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