Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China.
The combination of Merkle China and &c will create offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programmes.
The strategic alignment sets the stage for both agencies’ next phase of growth. The new brand will be named Merkle &c.
Launched in 2008 by Dentsu, &c’s services include interactive marketing strategy, creative and design, media planning and buying, SEM, video marketing, ePR and social media, mobile, and e-commerce.
Established in 2010, Merkle China’s services include CRM consulting, data management, marketing technology, data analytics, web and media analytics and loyalty programme.
“With the strategy of becoming a 100% digital economy business by 2020, Dentsu Aegis Network will continue to focus on building successful solutions for our clients and driving our product offering forward supported by a full range of digital and data capabilities,” Dentsu Aegis Network China CEO, Phil Teeman, said.
“We are excited to expand our global footprint as the &c team joins Merkle China. Merkle &c’s fully integrated suite of data, analytic, technology, media, and creative services, combined with our people-based marketing solutions, uniquely positions us to deliver competitive advantage for our clients in Asia Pacific,” said Zhengda Shen, president of Merkle Asia Pacific.