Cycle & Carriage and Citroën organisead Singapore’s first ever French drive-in movie event, P.S. I Love You. The event kicked off the Valentine’s weekend in style by drawing in close to 100 vehicles and almost 600 attendees in total.
Over the past weeks, Cycle & Carriage and Citroën also organised the P.S. I Love You Instagram Contest. Participants were invited to recreate the Citroën logo using any everyday objects, and upload it on Instagram with the hashtags #PSILoveYou and #CitroenSG. The 10 most creative entries won exclusive Citroën gift sets worth Sg$100 from Citroën’s boutique in Paris.
In the spirit of the Valentine’s season, the event also celebrated ten years of love and partnership between Cycle & Carriage and Citroën. To thank the local public for their support, guests were treated to a romantic drive-in movie event which included fun-filled activites and the screening of the critically acclaimed French romantic comedy, Priceless (Hors de Prix).
Guests also got to test-drive Citroën’s range of car models -The C4 Cactus, The C4 Picasso and The Grand C4 Picasso. Keeping with the French theme, the Food Fair served up savories and sweets from French restaurant & Salon de thé, Antoinette.
Citroën sales & marketing manager, Dave Wong said, “We are delighted that P.S. I Love You received such positive response during its debut. Inspired by Citroën’s French origin, also known as the Country of Love, we are glad to be able to tie in this event in time with Valentine’s Day for families and couples to enjoy themselves. In celebration of our 10th year of partnership with Cycle & Carriage, we also wanted to show Singapore how a car is not just a ride, but rather, an experience.”