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Courts Malaysia hands media account to Starcom

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Courts Malaysia has appointed Starcom Mediavest Group as its media agency.The appointment comes shortly after the agency’s Singapore arm also taking on the Courts business from Group M’s Maxus. A+M understands that the agency will be working with Courts to handle content, data and precision marketing duties.The incumbent on the account is Mindshare.Earlier this year, Courts Malaysia launched a nationwide brand campaign called “Senang Sahaja, Courts Ada”. The company invested in excess of RM20 million for a new look and a range of marketing initiatives. Through the campaign, Courts wanted to push the ideals of affordability and value while once again emotionally connecting back with consumers.“We wanted to push forward that it is more than just a price point that makes us special and connect with our customers in a down-to-earth way,” Bee Yin Low (pictured), marketing director of Courts Malaysia.A+M has reached out to both Starcom and Courts Malaysia for a statement.

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