Cosmo launches its first TVC
Lifestyle magazine, Cosmopolitan Singapore has produced a new TVC with the help of Freeflow Productions to produce it. The TVC will air on channels such as Diva Universal and E! Entertainment on the tentative dates of 5 and 6 September 2012. The ad will also be aired on YouTube and on SPH Media Box Office. The TVC will be aired only in Singapore and is the first for the magazine. The ad will also be shared on YouTube and Facebook every month when a new issue comes out.
Sedgwick Richardson appoints design director
Sedgwick Richardson (SEA) has appointed Mohammad Fauzi to take on the role of design director for Southeast Asia from September onwards. Mohammad will be responsible for managing the Singapore creative team with a specialised focus on corporate branding, communications and design. He will be working closely with the brand strategy team, supporting Sedgwick Richardson clients across the region. Prior to joining Sedgwick Richardson, Fauzi spent eight years at Bonsey Design as head of the corporate brand design team.
F3 fans grab a bag
Fashion Fast Forward (F3), which houses some of the top UK High Street Fashion brands launched an app created by Vocanic called ‘Grab a Bag’. The Grab a Bag campaign was aimed at driving fan acquisition to the F3 Facebook Fan Page and rewarded F3 fans an exclusive gift bag for their efforts in successfully inviting 10 friends to join the app. Contents of the bag were kept as a surprise, giving fans the option to claim the bag or generate another random bag. Within a week all 2,000 bags were successfully redeemed. Top prizes in the gift bags included a Blackberry Curve, Apple TV, iPads and gift vouchers from F3’s brands.
Red Cross celebrates the heroes
This year the Singapore Red Cross has decided to encourage people to be part of its year long campaign. In Singapore the campaign is themed “Unmask your heroes” and it builds on the overall global campaign theme of “Every blood donor a hero”. Ogilvy PR was in charge of its public relations duties and creative works for the campaign were also handled by Ogilvy. The campaign hopes to raise awareness of this campaign theme, both online and offline platforms such as print and out of home mediums.
Facebook helps the SME’s
Facebook is redesigning its site as part of an effort to help more than 154,100 small and medium-sized business in Singapore grow its business. The revamp aims to provide even more in-depth tips, tools and tutorials for small and mid-sized businesses on Facebook. Facebook has also updated content on the site to include the latest information on product launches, advertiser best practice guides, success stories, and more.