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Coors Light

Coors Light embraces 360 video and the effects are stunning

There’s not too many glowing examples of brands using 360 degree video to their full effect, but American beer brand Coors Light has done just that with a series of videos launched on YouTube. The ads combine several key themes that are popular among marketers — a growing appetite for adventure and the use of 360 degree video.

In Hong Kong, the use of 360 degree video has been somewhat limited, but some, like Harbour City, are starting to embrace the platform.

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