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Coors Light

Coors Light embraces 360 video and the effects are stunning

There’s not too many glowing examples of brands using 360 degree video to their full effect, but American beer brand Coors Light has done just that with a series of videos launched on YouTube. The ads combine several key themes that are popular among marketers — a growing appetite for adventure and the use of 360 degree video.

In Hong Kong, the use of 360 degree video has been somewhat limited, but some, like Harbour City, are starting to embrace the platform.

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马莎百货宣布大中华区战略规划

马莎百货宣布新一年在香港、澳门和中国内地的战略规划,旗舰店和电子商务将会是其在大中华区的重点业务。 在香港,该品牌会专注于翻新门店和拓展其食品零售网络。澳门旗舰店将于十一月在威尼斯人购物中心开幕。 2015年至2016年间,该品牌计划进军北京和广州等重点城市。..

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