The Comms Malaysia 2015 conference held at the Aloft Kuala Lumpur Sentral saw a room full of PR practitioners discuss a broad range of topics on the future of PR.
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The day opened with Liz Kamaruddin, senior general manager for group strategic communications at PETRONAS, giving an overview of the big challenges in the PR landscape in Malaysia. (Read also: 5 hard truths for PR professionals in the social media era)
Tino Fritsch, head of communications for APAC at ThyssenKrupp, then spoke about what relationships communication professionals should oversee and where PR currently stands in the boardroom.
Mastura Adnan, head of corporate communications and corporate affairs for Standard Chartered Bank, broke the ice with the audience by playing an interactive game of non verbal communication. This was then followed by a presentation on internal communication and how to effectively communicate business objectives to employees across the board. (Read also: 3 steps for effective employee communications)
Ramesh Rajandran, head of e-business at DiGi Telecommunications, spoke on the need of recognising the role social media plays in a brand’s PR strategies.
In the Mamak Corner was a panel discussion on understanding today’s newsroom. We saw senior journalists Kamarul Bahrin bin Haron, executive editor of Astro Awani, Keith Kam, journalist and news producer of BFM Media and Jahabar Sadiq, CEO and editor of The Malaysian Insider, speak up on what their biggest gripes are in today’s PR scene. (Read also: Is bad PR hampering Malaysia’s global image?)
Anita Devasahayam, brand and communications manager of IBM Malaysia, spoke on using data and analytics to drive PR campaigns.
Neil Brennan, area director for Japan and SEA at Meltwater, then spoke on the transformation of the communication discipline today and why communication is finally ready for disruption.
Leigh Wong, Shell Malaysia’s head of media relations and issues management, then took to the stage to speak on where PR fits with the rise of branded content.
Finally, in the pop-up cafe, we met the online stars of Malaysia’s blogging scene such as Sue Lynn, founder and editor of Bangsarbabe.com, Joyce Wong, blog founder and entrepreneur of KinkyBlueFairy, and KY, blog owner of KY.
Comms Malaysia 2015 was supported by gold sponsor Meltwater. Meltwater helps companies make better and more informed decisions based on insights from online data.