Club Med names APAC marketing lead

Club Med has appointed Vincent Ong has vice president of marketing for East and South Asia and Pacific (ESAP). Ong joined the company on 7 December 2016 and reports to ESAP CEO Xavier Desaulles.Based in Singapore, Ong’s job scope includes defining and executing the regional vision and overall marketing strategy for Club Med. This is aimed at brand building and demand generation for its resorts worldwide.Along with his team, Ong will be in charge of regional brand marketing, digital communications, public relations, customer relations management, loyalty and marketing partnerships in Australia, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Singapore, Thailand, and emerging countries.He will also work closely with the company’s global marketing, digital and technology teams as well as country marketing teams to drive consumer awareness, brand preference, retention of clients. He will also help drive new innovative initiatives on the digital platform.Prior to his role at Club Med, Ong was the APAC senior director of brand management under Starwood Hotels & Resorts since 2007. He led and managed brand management and marketing for five lifestyle hotel brands, as well as operational brand standards. This includes branding, operational and service standards development and implementation.He was also part of the extended global brand team to conceptualise, develop and roll-out guest experience initiatives as well as signature brand experiences.Ong also held a four-year long tenure as director of Six Sigma for the Sheraton Imperial Kuala Lumpur, where he managed and implemented business performance improvement projects and operational excellence across different properties. He has also previously held consulting positions with Accenture and KPMG.