Cloud management provider etouches acquires Loopd

Cloud management provider etouches, has acquired Loopd, an enterprise SaaS start-up that aims enhances attendee experience through data-driven technology. Loopd is a two-way wearable smart badge that connects event attendees to their surroundings.It also allows for the instant exchange of content and contact information and monitors the movement and interactions of guests. The acquisition follows the company’s move to a data-driven approach to enhancing clients’ event success.Loopd will be integrated over the next few months into etouches existing platform and event performance solution, offering clients the most robust product on the market for event engagement and benchmarking.As part of the acquisition, Loopd founder Brian Friedman will join the etouches team as director of product for mobile, data and engagement. He will lead product direction at etouches, creating product roadmaps, developing user experience systems, and managing all technical and design teams for mobile, data and engagement products. The remainder of the Loopd team, including co-founders Sambhav Galada and Allen Houng, will also join etouches and the company will continue to grow the workforce.According to Oni Chukwu, CEO of etouches, data is the future of events.“The Loopd team has been able to create a product that greatly surpasses competitors in terms of innovation, user experience and overall effectiveness. Adding this solution to etouches not only enhances the product itself, but increases our position as a company that is constantly innovating,” Chukwu added.“At Loopd, our goal was to prove ROI to attendees, partners and event marketers by using the latest advancements in technology. The mission and culture at etouches is a natural fit for Loopd, and together we will bring mission-critical insights to the world through leading onsite technology,” said Friedman.