Unilever Clear shampooâ€™s Ice Cool Menthol range has launched a new ad with the help of Lowe Singapore. The TVC will run across Thailand, Vietnam, Indonesia, Malaysia and Philippines.
The TVC, starring Thai actress Wow-wa, first airs in Thailand this month and will then roll out across the regionâ€™s markets. The aim of the campaign is to highlight Clear shapooâ€™s various solutions for scalp irritation. The ad targets both theÂ male and female demographics.
The TVC, titled â€˜Cool DJâ€™, contrasts a tiring, hot day and an energizing evening beach party, where the key character, played by Thai actress Wow-wa, steps out as DJ. Colour visuals switch from hot tones to cool colours.
According to a release from Lowe Singapore, the team worked on the theme of CLEAR Ice Cool Menthol associated with a fashionable and modern lifestyle that men and women in Southeast Asia could feel a part of.
The ad will not be running on any other mediums.
Check out the ad: