J&J’s Clean & Clear has launched a new campaign called “#ForEveryFace”. The campaign is a movement which looks to empower Indonesian teen girls to be more self-confident and maximise their full potential. This is by living their life to the fullest regardless their skin colour, skin condition and the way they look.
The campaign is inspired by the presence of social media, trends and expectations which can bring forward a pressure to Indonesian teen girls in following beauty certain standards. Watch the spot here:
In a bid to strengthen its comment, Clean & Clear has platform for teenage girls called Cerita Kita which is a digital magazine which has been around for three years. The magazine is filled with articles targeting young teens, the statement read.
Through the platform, Clean & Clear looks to have a place where teen girls can express themselves, inspire and get mentored by famous teen mentor/coaches related with their passion points such as writing, beauty, DIY, vlogging and photography. This includes mentors such as Agnes Oryza Kristel, an Indonesian beauty blogger, and Nurulita Andriani Rahayu, an Indonesian photographer.
Along with #ForEveryFace campaign, Clean & Clear is re-introducing its website’s new face and changed its name to “Cerita Kita For Every Face” which looks to enable bigger coverage and more engagement. Clean & Clear has also been conducting a series of exciting workshop classes for Indonesian teen girls held in major cities in Indonesia. The workshop series is for active teenagers who have passion and interest in various fields, such as photography, writing, vlogging (video blogging), crafting and beauty.
The campaign follows Clean & Clear’s #BanggaDenganWarnaKulitmu campaign launched in August 2017 which garnered more than 1.3 million pledges from Indonesian teenagers, especially teen girls.