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Christel Quek joins analytics firm Brandwatch as it opens in Asia

Ex-Twitter’s regional content lead Christel Quek has joined social listening and analytics firm BrandWatch as VP for Southeast Asia.

Quek confirmed her departure from Twitter last week on Friday, after close to two years at the social network.

She joined Twitter in 2013, with a focus on content development and strategy. She reported to Frederique Covington, Twitter’s international chief marketing officer.

Quek joined Twitter after she was retrenched by the then new regional leadership at Samsung, along with several other marketing executives such as regional digital lead Damien Cummings.

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