China Mobile Hong Kong has revamped its brand identity with a new logo and a tagline.
The tagline âand!â stands for “a new dream with customers” the company said.
The newly-added commercial brand tagline aims to highlight deepened relationships with customers while continuing to deliver innovative and customised value-added services.
The new title sees the brand drop the word âcommunicationsâ from its official Chinese brand name as well.
Tiger Lin (pictured left), chairman of China Mobile Hong Kong Co. said: âthe new launch hopes to extend our new brand value âa new dreamâ through a comprehensive reform on corporate and commercial brands and a series of customised value-added services in order to deepen relationships with its customers.â
In conjunction withÂ the refreshed logo, the company has launched a new data exchange platform â2cm: 2nd exchange marketâ that enables 4G users to generate new value from unused data.