China Mobile Hong Kong has revamped its brand identity with a new logo and a tagline.
The tagline â€śand!â€ť stands for “a new dream with customers” the company said.
The newly-added commercial brand tagline aims to highlight deepened relationships with customers while continuing to deliver innovative and customised value-added services.
The new title sees the brand drop the word â€ścommunicationsâ€ť from its official Chinese brand name as well.
Tiger Lin (pictured left), chairman of China Mobile Hong Kong Co. said: â€śthe new launch hopes to extend our new brand value â€śa new dreamâ€ť through a comprehensive reform on corporate and commercial brands and a series of customised value-added services in order to deepen relationships with its customers.â€ť
In conjunction withÂ the refreshed logo, the company has launched a new data exchange platform â€ś2cm: 2nd exchange marketâ€ť that enables 4G users to generate new value from unused data.