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Cathay Pacific to trial “dial-on-demand” catering

Cathay Pacific announced it will trial “dial-on-demand” to allow passengers on its long-haul flights to choose their own catering time.

The new service will be tested on routes from Hong Kong to London and Hong Kong to Chicago in May and June respectively.

Ivan Chu, Cathay Pacific’s chief executive, said the move was in response to public discontent from its customers over the quality and standard of in-flight meals in recent years.

The airline is also looking into providing a preorder option, a service already seen on rival carrier Singapore Airlines, so that its passengers would be able to book the inflight meals’ cooking style in advance.

“We want to lead in terms of what we are looking at – giving passengers more control, enhancing the customer service online and physically when they get on board,” Chu told South China Morning Post.

The announcement marks Cathay’s first indication that more catering services will be offered to its long-haul economy class flights.

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