Catcha Media's new partner

Catcha Media has entered into an approximately RM60 million merger with Says Sdn Bhd, the owner of Says.com, in which Catcha Media subsidiaries and Says.com will come together to form a digital advertising business.Says.com is a unique country-specific crowd-sourced content broadcasting platform that leverages active social media users to curate and share trending news items, paying them when they broadcast advertiser-sponsored content."We see a shift towards the advertising of the future, where marketing messages take shape as sharable ‘social' content rather than the way it presently appears to users - as interruptions," said Khailee Ng (pictured), co-founder and CEO of Says.com, adding that Says.com is designed to put advertiser content at the centre of social attention, positioning brands to capture the new generation of consumers.The Catcha Media Berhad businesses that will be merged with Says.com include digital advertising businesses that currently reach 9.78 million Malaysians every month, and its publishing business that currently publishes 15 magazine titles.Says.com serves over 80 leading brands including Nike, Coca-Cola, Unilever, Maxis and Nestle.The new merged company will be funded through its continuing operations and is expected to be one of the most profitable Internet groups in the region.Mapping out the company's immediate plans, Patrick Grove, CEO of Catcha Media Berhad said he intends to expand this business regionally and the expected profitability of this merged entity should enable the company to consider an IPO in the next 12 months.