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Sparkle AI Chatbot

CapitaLand adds Sparkle to its family

CapitaLand unveil virtual concierge services for customers that allows them to hail rides, book restaurants, and browse retailer offerings by chatting with Sparkle – the Group’s fully automated artificial intelligence chatbot. This is the first chatbot piloted by a real estate developer in Asia.

The chatbot is among a series of new features released on CapitaStar, Singapore’s multi-mall, multi-store card-less rewards programme. It is available for download from the App Store and Google Play.

Grab, ride-hailing app company, has also signed on as a launch partner, to provide ride hailing services. This collaboration is part of a tie-up with to bring ‘live, work, play’ mobility across the diverse real estate portfolio.

Lim Ming Yan, president and group CEO of CapitaLand, said: “With the launch of Sparkle, we leading the way into the next era of consumerism, defined by convergent offline-and-online experiences. This is a first for an Asian real estate developer. It will be a chatbot trained by customers, for customers.”

He added: “Our properties are social spaces and mobility solutions such as Grab are very much the venous systems that connect people with one another, and to the built environment. There is great synergy in this online and offline integration. We look to partner more new-economy companies, to help bridge their services to our network of customers.”

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