Can Samsung outdo its Oscars selfie success at the Emmys?

Earlier this year, it looks like Samsung struck social media gold when it sponsored Oscars host Ellen DeGeneres, who put out a tweet that went insanely viral. (Remember, it beat out President Barack Obama’s re-election victory tweet). (Read also: The brand behind the Oscars’ most tweeted selfie).A celebrity or brand ambassador led tactic is still one of Samsung’s strategies, but for the Emmys this year, it’s decided to try a new move.According to Adweek, it will be sending out street teams in New York and Los Angeles during the show and visiting residents to give them Samsung Curved UHD TVs along with other Emmy-relevant merchandise. It will also be looking to engage social media users on Twitter and Facebook, offering branded digital gifts. Its agency, Edelman Digital will work to amplify selected moments as well as release specially made Vine videos for the big night.Marketing VP for Samsung Peggy Ang also told Adweek that the brand aims to make social the centrepiece."And we will have our [TV] advertising telling people about our wonderful screens. We want to celebrate this night in conversations, while creating surprises in people's homes," said Ang.While it looks like Samsung's marketing efforts are already generating a bit of buzz on Twitter, it remains to be seen how this will pan out.Here's a quick glance at Twitter chatter:Guys, I can't afford more than 12 channels and you think I'm going to buy a #Samsung curved television?#Emmys— Alana (@AlanaVincenza) August 26, 2014 I want that #Samsung #Curved TV!!!! That TV is bananas! #EMMYS — Ms. Bee (@SheaDva) August 26, 2014https://twitter.com/garyadcock/status/381968501847511040https://twitter.com/CWMauer/status/504086620903989250https://twitter.com/Geek_News/status/504081609390186496Stay tuned guys.