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CAG settles creative pitch

Changi Airport Group has appointed JWT as its creative agency of record for for a two-year period.

Marketing understands that there were at least six other agencies vying for the account including Y&R, Saatchi &Saatchi, BBH, Leo Burnett, JWT and incumbents DDB.

JWT will create campaigns for the Changi brand across all parts of the business, including commercial, retail and airhub services.

Changi’s target market includes business and leisure travelers, as well as tourism partners and airlines. JWT’s remit will include brand and tactical communications, as well as the management of Changi Airport Group’s digital presence.

Earlier last year, CAG also for the first time called a creative, PR and media pitch in China to bring closer ties between the two countries and allow smoother transit. Publicis was handed the account in China with other shortlisted agencies being DDB and Saatchi & Saatchi.

Changi Airport Group(CAG) also appointed Waggener Edstrom Worldwide in August as its digital PR agency to promote Changi Airport as a retail destination globally, with communications strategies to be run out of Singapore.

“The JWT team demonstrated vision and passion during the pitch. It’s a great fit, and we look forward to building a strong and successful partnership with them,” Ivan Tan, senior vice president, Corporate and Marketing Communications, at Changi Airport Group, said.

“From a creative communication standpoint, and also from a relationship point of view, we are more than thrilled to take this challenge on,” Valerie Cheng, JWT Singapore’s executive creative director, said.

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