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A look into Facebook’s Hong Kong user behavior

Most of us know that Facebook has over 4 million users in Hong Kong, but rarely do we know the behavior of these people. Facebook’s Ad Manager not only is a place where we can promote Facebook content, but also a tool to understand Hong Kong user profile of the social media giant.

The gender distribution of local Facebook users is quite even: two million males vs 2.4 million females, but there are 4.6 million Hong Kong Facebook users (aged from 13 to 65) in total.

Of the 4.6 million population, near 3 million are Traditional Chinese users; over 1 million are English; while only 460,000 are using Simplified Chinese. However, when I read the numbers I recorded in 2013, the percentage of Traditional Chinese users has been shrinking; while the Simplified Chinese users doubled.

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When it comes to the mobile war, Android enjoys a larger share than iOS. This situation is shared by some of our neighbor markets like Taiwan and Singapore.

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From Facebook’s record, approximately 1.9 million Hong Kong users are primarily on 4G; while a similar proportion (over 1.8 millions) are on 3G.

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What browsers are Hong Kong Facebookers using? Chrome accounts for nearly 2 million; while Safari over 1.4 million. Other browsers are summing up an insignificant share.

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The most interesting number I read from Facebook Ad Manager is the proportion of Facebook Page Admin. Of the 4.6 million Hong Kong users, there are 620,000 administering at least one Facebook Page, which represents a 13.5%. Are you one of them?

Jansen Lu is director, social business strategy at GroupM.

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