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What brands did for #happybirthdayLKY

Birthday wishes were flowing in from the public to mark former prime minister Lee Kuan Yew’s 91st birthday yesterday. The People’s Action Party (PAP) headquarters created a website to gather birthday wishes for him.

The site, called Happy Birthday Mr Lee Kuan Yew, shows a brief history of the minister mentor, leading to a Wikipedia page on his life. Going around on social media is also the hashtag #happybirthdayLKY.

Several brands, agencies and media owners also payed tribute to the father of the nation. Take a look at what they were up to:


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苹果公司在其中国官网放出一支全新的广告片,在新春期间吸引这个全球人口最多的国家。 这个90秒的广告名为《老唱片》,并配上「开启一份新意」的标语,是苹果去年圣诞节在美国推出的广告《The Song》的中国版。 广告讲述一个年轻女孩发现一张奶奶试音的黑胶碟,于是她..


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