Bosch has appointed LEWIS as its corporate media communication agency, with a focus to develop and implement a media communications programme in Singapore. This is in a bid to strengthen Bosch’s visibility in the market, and establish thought leadership across its line of businesses. The appointment is for one year and follows a pitch held in December last year.
Following the appointment, LEWIS will be responsible for consulting and developing on public relations and media outreach, which includes media channel planning as well. In addition to content creation and management, LEWIS will also be providing media support for Bosch’s events to generate awareness and drive attendance.
Marketing has reached out to LEWIS and Bosch for additional comment.
“Through the development of timely content that resonates in the local market and works across multiple channels, we aim to create the desired awareness to help the company achieve its business goals. We look forward to this partnership and collaborating to deliver great work together,” Fairil Yeo, managing director, Singapore and head of digital, Asia Pacific, LEWIS said.
In 2016, the supplier of technology and services launched its first Southeast Asian multi-channel branding campaign to heighten awareness of how the company makes the lives of people a little better each day. Entitled ‘We help make a difference’, the three-year campaign connects audiences to how Bosch’s diverse portfolio of products and solutions – is “Invented for life”.
Last year, Bosch Home Appliances Singapore launched a new campaign to save rare traditional recipes with significant cultural legacies and raise awareness about Singapore’s heritage cuisine. Titled Lost Recipes, the campaign was conceptualised and produced by social marketing agency GOODSTUPH and local cooking channel The Meatman. It also joined forces with the World Wide Fund for Nature (WWF) to encourage sustainable seafood consumption amongst Singaporeans – one of the biggest consumers of seafood in the world.