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Bloomingdale wins PR accounts

Tourism Malaysia has extended its contract with local agency Bloomingdale for its PR duties for another year.

Bloomingdale has also announced its win of the East Coast Economic Region Development Council (ECERDC) account for PR duties, following a tender exercise last month.

Bloomingdale is a 360 agency and has been in operation for the last 26 years, Gurmeet Gill (pictured), associate creative director, tells A+M.

Most recently, Bloomingdale’s notable campaigns include Affin Bank’s OMG the Trilogy campaign, and The Ministry of Domestic Trade, Cooperatives and Consumerism’s “Buy Malaysian Campaign”.

Bloomingdale was also tasked with handling the rebranding exercise for Iskandar Malaysia and the launch campaign (ATL & BTL) for BRDB’s Capsquare Mall.

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