Bloomberg Media has partnered with SPHMBO for a campaign which features a live TV studio and interactive mock news broadcast. It also saw Aviator at Kinetic developing the media strategy in collaboration with Bloomberg Media and Smart Alliance for the campaign execution.
Broadcasted on SPHMBO’s digital screen at Chevron House, the activation aims to connect viewers to a global network of business news and information, providing analysis and relevant insights at any time and place.
The campaign will also be accompanied by an interactive pop-up installation running from 29 November and 1 December which aims to give audiences a first hand look into the Bloomberg newsroom. The pop features a live TV studio and interactive mock news broadcast.
The morning news broadcast will feature Bloomberg anchor, Haslinda Amin, who will conduct live interviews on Bloomberg TV with various news makers such as CEOs and ministers of state. In the afternoon, viewers will be able to enjoy a mock on-air news segment by a Bloomberg “tech” reporter.
The live broadcast of Bloomberg TV streamed on the large digital screen at Chevron House over the past three weeks at two daily time belts, 9am and 12pm. This is to reach out to PMEBs, upstart technology professionals, and entrepreneurs.
“The Bloomberg suite of media assets and content have expanded significantly in the past year and we wanted to provide audiences with an immersive experience that demonstrates the depth and breadth of our journalism,” Parry Ravindranathan, managing director, International, Bloomberg Media, said.
“We were looking for the best intersection of the largest concentration of our target audience (PMEBs) and available media opportunities. We found it in Chevron House and with SPHMBO; besides other outdoor media opportunities in Raffles Place to amplify the campaign,” Chito Jusi, managing director (APAC), Aviator, said.