Bloomberg Businessweek debuts local edition

Bloomberg Businessweek today launched its first Chinese-language edition in Hong Kong.With a dual cover launch, one of the global edition and another featuring an exclusive interview with tycoon Richard Lee, the magazine carries a cover price of HK$28.The debut edition has a 112 page count and contains just a handful of ads, albeit luxury ones.Brands mostly in the fashion, watch and jewellery categories including Cartier, Chanel and Ralph Lauren. Others include Mercedes-Benz, Bank of Communications, The Link, MGM and Landmark.Building on the existing partnership with Modern Media in the mainland, Bloomberg Businessweek’s Hong Kong edition will be distributed every Wednesday, focusing on business and financial content from Bloomberg News’ 26 Asian bureaus and Modern Media Holdings.The magazine will be available across mobile and tablet.Paul Bascobert, president of Bloomberg Businessweek, said the new edition proves its dedication to Greater China.“We are committed to delivering a great magazine to our readers in Greater China that has engaging stories about who and what will be shaping the local business landscape next,” he said.