BBH Hires While CPR Adds More Duties

Swissôtel The Stamford engages CPR VisionSwissôtel The Stamford has engaged CPR Vision to revamp the micro site of its annual stair racing spectacle, the Swissôtel Vertical Marathon. CPR Vision will manage the site's development with full customer relationship management capabilities including event triggers and pre-event tips. The site will feature an interactive game to challenges web viewers to complete the 73-storey run up in the fastest time possible. BBH appoints NethercleftBBH Asia Pacific has appointed Andy Nethercleft (pictured) to take up the role of head of operations in Singapore. Bringing 13 years of digital, experiential, retail, print and TV, Nethercleft will oversee all of the agency's production and creative services capabilities. Nethercleft was previously operations director at Iris Singapore. He will report to Frances Great, managing director.Accomplice beefs upLocal integrated engagement agency Accomplice has hired Antony Aw from Formul8 as account manager and Lindsay Downing as operations head from Createthe Group in New York. Both will report to managing director Tobias Wilson. The hires come on top of the recent promotions of Kerrie Ho, Sylvester Poh and Catherine Cha to account director, art director and head programmer respectively. The agency recently added clients such as Astrazeneca, TCC, Oil Field Workforce and MyACEjobs to its roster.Star Chinese Movies rebrandsFox International Channels will be rebranding Star Chinese Movies 2 to SCM Legend. SCM Legend will not only bring more titles but also introduce new brand colors that give the channel a more stylish and contemporary feel, the company said in a statement. Its logo will align with that of its sister channel, SCM. The new logo will be a royal crown to signify its positioning as the emperor of Chinese entertainment content.