B2B marketing and communications agency Barrett Dixon Bell (BDB) has closed its Singapore office after three years.
In a statement to Marketing, BDB’s managing director, Matt Smith (pictured) said the decision to close its Singapore office on 30 June came after the agency assessed the needs of its clients, and concluded that a presence in Thailand and China is more important for its business model.
“We retain clients in the ASEAN region, which will now be served from our global headquarters in the UK whilst we continue the next phase of developing our global footprint. Our dedication to international B2B marketing communications continues with clients spread across 5 continents and 38 countries,” he added.
According to sources close to Marketing, there were about three people in the Singapore office and Catherine Butcher, life sciences and health director at BDB oversaw the local operations while being based in the UK.
BDB’s services include brand strategy, persona identification, crisis communications, media training, digital marketing, social media management, SEO, concept development and advertising. It works with clients such as Tyco, Leica Geosystems, Castrol and TATA Group.