Bank Simpanan Nasional (BSN) has done it once again with its latest ad campaign.
With an unexpected ending, the ad spot caught the attention of netizens quickly. It looked to promote its annual #BSNSSP campaign. Along with its agency, Fishermen Integrated, BSN launched a short film of less than seven minutes titled Janji Papa on its social media channels such as Facebook and You Tube.
The film depicts a father who works hard in several jobs, trying to save as much as he could to support the poor family. But it ended with a funny twist, one that would probably make your jaw drop. The campaign, was launched in June, will run until December and looks to reward customers through a special draw which offers prizes that include one million ringgit every month.
Viewers also stand a chance to win BSN’s popular Kuching Happy souvenirs by sharing the video online. Posted on 25 September, the video has since collected more than 713,000 views on Facebook with over 3,600 shares.
Watch the ad below and be ready for that funny twist right at the end: