Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

BANDAI NAMCO Entertainment Asia picks agency ahead of regional campaign

share on

BANDAI NAMCO Entertainment Asia has appointed VML Singapore as its creative agency for its first regional brand campaign. This will see the agency combining its digital, creative and strategic expertise to raise awareness, increase brand preference and connect the brand's large stable of IPs with consumers for the campaign.BANDAI NAMCO Entertainment Asia is part of the BANDAI NAMCO Group Holdings that has a storied history spanning toys and video games. Headquartered in Japan with its regional office based in Singapore, its roster of franchises includes Tekken, Ace Combat, Super Robot Wars and Dark Souls.Jennifer Poulson, SVP marketing Asia, BANDAI NAMCO Entertainment Asia said that the decision was based on several factors, which includes the number of needs the agency answered, the chemistry between both companies and the enthusiasm the agency brought to the table."We are very excited to award this partnership to VML Singapore – their proposal was a perfect fit for us and we are looking forward to working with the team and growing our brand together,” Poulson added."The BANDAI NAMCO Entertainment consumer is a highly evolved digital audience, which makes this both challenging and opens up opportunities that brick and mortar brands can’t explore. We look forward to a ‘more fun for everyone’ partnership,” Tripti Lochan, CEO of VML SEA and India said.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window