Astro has just completed its annual Chinese New Year roadshows as a part of its trade campaign to reinforce the companyâ€™s proposition among advertisers.
â€śProsper with the Winning Horseâ€ť roadshow visited 10 agencies where the on-ground crew gave away merchandise/toys and conducted games. This yearly campaign is for Astro to share its CNY programme line-up and upcoming shows for advertising opportunities.
â€śThe Chinese audience has always been our strength, although weâ€™ve enlarged our Malay viewers aggressively in the past five years,â€ť said an Astro spokesperson.
â€śWith 17 dedicated channels targeting Mandarin, Cantonese and Hokkien speaking Malaysian-Chinese, today we have over 67%Â of Chinese viewers rarely tune into free-to-air TV, as they get what they want on Astro. 2014 will see more content innovation across multiple media platforms to continue to touch the hearts of Malaysian Chinese community.â€ť