SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Archives_2008

APAC Brandscapes hub for Singapore

Pranesh Misra has ended his 28-year affair with Lowe to launch Brandscapes Worldwide Consultancy, a marketing consulting and data analytics company which will base its APAC hub in Singapore.

Misra, whose most recent role at Lowe was global director, marketing and accounting, expects to also expand Brandscapes into Japan, US, and the UK. There will be a back-end office located in Mumbai.

“The research industry is good at creating information but not in translating it. This led me to believe that we could come in at that stage and expand the ability of the marketing and brand management,” Misra said.

Misra said the business will commence operations in around three months while a Singapore office could launch within a year.

Read More News

in China by

开云集团撤控,与阿里巴巴集团携手打假

作为协议的一部分,拥有Gucci、Bottega Veneta、Saint Laurent、Alexander McQueen和Balenciaga等品牌的开云集团已同意撤销在纽约地区法院向阿里巴巴集团及蚂蚁金服集团子公司支付宝发起的诉讼。..

Trending

Leave a Reply

You must be logged in to post a comment.