AOL has made a number of senior hires. Caroline Campbell Troman (pictured) is joining AOL as commercial director from Yahoo, where she was director of programmatic and regional sales of APAC.
Meanwhile, Catherine Shen is taking on the new position of APAC marketing manager after eight years in media agency and publisher marketing in Singapore and Sydney, working for Tatler Asia, Mediacom and Starcom Mediavest. Sonal Agarwal will soon join the team as strategy and business process manager, transferring from the AOL office in LA.
The company has hired James Fengkun Wang as the senior performance account manager and Joel Zhiquan Yannick joins the team as the new creative designer. Yannick Forner takes on AOL’s international analyst position.
According to the company, there has been a fourfold increase in AOL’s sales of adtech solutions to advertisers and publishers across the region, through both organic growth and acquisition. Already, Asia Pacific accounts for approximately 30% of the world’s advertising revenue.