Ana Testa moves to Publicis Philippines as Managing Director

Publicis One has announced the appointment of Anna Testa as Managing Director of Publicis Philippines. An advertising and marketing communications veteran for over 20 years, Testa has a proven track record ofbuilding and nurturing brands for multinational clients like P&G, Nestle and McDonald’s. Prior to her returnto Manila in June 2015, she was with Leo Burnett Singapore as the Global Brand Agency Director for P&GGlobal SK-II. For 11 years, she held various global brand leadership roles for P&G in Leo Burnett Singapore,London and Tokyo.With rich experience in providing integrated communication solutions to the brands that she has managed,Testa also possesses high level competencies in change management, having been, at one time, a managingprincipal for an international consulting group on change management and business process effectiveness.Raymond Arrastia, CEO of Publicis One Philippines, said: “Anna has a history of success wherever she hasbeen. Her experience in global brand leadership and her unrelenting drive for excellence is a terrific additionto the Publicis Philippines team.”On her appointment, Testa said: “After 11 years working outside of the country and heading up an awardwinningagency in the Philippines for the last one and a half years, I am very pleased to take on the role of leading Publicis. Tapping into Publicis One, the task of driving integration to provide our clients a competitive advantage, is pretty exciting.”Publicis is a part of Publicis One in Philippines. Publicis One is a global communications enterprise thatbrings together Publicis Groupe’s agency capabilities and expertise under one roof. It provides clientswith end-to-end solutions, including easy and flexible access to diverse set of experts and capabilities. ThePublicis One set-up allows its brand agencies to offer clients more holistic plans that address their needs forintegration and specialization.