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All Nippon Airways, ANA

ANA launches its biggest global ad campaign

Undeterred by flak for its earlier strange commercial on Western stereotypes, Japanese All Nippon Airways has launched a major global campaign.

Called “By Design” the campaign also aims to promote the airline’s additional service from Singapore to Tokyo via Haneda.

The campaign has begun rolling out since December.

Ken Nishimura, executive vice president said: “Looking at our future business, we want overseas customers to recognise, understand and fly ANA. For international routes to become a substantial driver for ANA’s growth, we are rolling out the largest marketing promotion in the history of our organisation.”

The Haneda expansion is effective from 30th March 2014.

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