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American Eagle

American Eagle Outfitters next to bow out of Singapore

Fashion brand American Eagle Outfitters is next to bow out of the Singapore, set to close at the end of the month. The move impacts two of its stores here in Suntec City and VivoCity. Currently, the brand is managed by Star 360 Holdings, which distributed the brand in Singapore and Malaysia around three years ago, according to its website.

According to a report on The Straits Times, staff at American Eagle Outfitter’s Suntec City outlet confirmed that the brand was having a closing-down sale, with 28 February being the final date of operations. Meanwhile, its VivoCity branch closed on Wednesday.

In a statement to the local paper, a spokesman for Star 360’s subsidiary, Trendz 360, said that the company would be refocusing on its footwear business in Singapore and around the region. The spokesperson added that its core business of footwear brands will not be affected by American Eagle Outfitters’ exit.

Star 360 Holdings also distributes brands such as Adidas, Asics, Birkenstock, Cole Haan, Puma and Onitsuka Tiger to name a few, according to its website. Marketing has reached out to Star 360 Holdings for comment.

The news comes days after fashion brands Gap and Banana Republic revealed that they would be exiting the Singapore market. Following the closures, both brands are holding goodbye sales as confirmed by posts on social media which reveals that the stores are saying goodbye and teasing the end dates.

Just last month, fashion brand Factorie closed down in Malaysia and Singapore. In a statement to Marketing, a spokesperson from parent company Cotton On Group confirmed the closures, explaining that the move impacts eight outlets, four in each country.

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