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Airbnb appoints global creative shop

After a recent global review for its creative business, Airbnb has appointed TBWA for its global creative duties.

According to Ad Age, Airbnb CMO Jonathan Mildenhall gave this statement: “We’re delighted to be working with TBWAChiatDay, one of the truly great global agencies, at one of the most exciting points in our history.”

Also mentioned in the article, the pitch was led by TBWA/Chiat/Day Los Angeles, with contributions from TBWA/Paris and Lew’Lara/TBWA in Brazil and TBWA/London and TBWA/Singapore.

Earlier this year TBWA Singapore won Airbnb’s creative business across Asia, Philip Brett TBWAGroup’s president South & South-East Asia told Marketing.

While he did not comment on the length of the account or the contract period, the network agency has since been winning the business progressively in other markets. TBWA’s London office won the business for Europe earlier and the most recent win was by TBWA’s LA operation for Airbnb’s global account.

Airbnb has been investing heavily in marketing and branding following a US$450 million funding injection earlier this year, which valued the business at US$10 billion.

It also launched a new brand logo which got the internet talking. (Read also: LOOK What the Internet thinks Airbnb’s new logo looks like).

Meanwhile, in Asia, it has been hiring aggressively and appointed Matthias Schuecking as regional marketing lead in July this year.

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